Project Overview

Create a suite of marketing materials to showcase the development opportunity at Swanston Central, one of Melbourne’s biggest mixed-use developments featuring 1,045 apartments across 70 levels, developed by international developer Hengyi.

services

  • Brand Strategy
  • Creative Development
  • Creative Implementation
  • Photography
  • Project Management
  • Copywriting
  • Web Design & Development
  • Video Production
  • Print Management
  • 3D Render Production
  • Signage and Hoarding

Our Approach

Following a comprehensive brand workshop and strategy session, we developed a positioning and naming system for Swanston Central that elevated the development and provided a framework for understanding the complicated ground floor plains. Brewers Corner, Victoria Balcony and Swanston Lane were names given to three main retail clusters found in the project. They ensured a simple understanding of what would otherwise be a complex network to communicate. The brand identity was flexible to be able to talk to the fast, populated and energetic requirements of a retail leasing campaign and also the refined, sophisticated and luxury requirements of the residential penthouse sales campaign.

The Results

The project is close to completion and will soon have all available spaces either sold or leased.