Our People

Jason Souter
Founder and Director

Jason founded the company in 2007 with his business partner Simon Hughes. His vision was to create an agency that was fun, friendly and fulfilling – and he ensures there’s some sort of frivolity in the studio at least once a day. He approaches each campaign with a deep understanding of commercial property across Melbourne and Australia. It is this comprehensive knowledge that provides invaluable insight to his clients and campaigns across the agency.

Simon Hughes
Founder and Creative Director

Simon founded the company with Jason and has since delivered over 12 years of award-winning property marketing. His passion lies in developing clear and considered design responses that challenge the status quo and deliver results for his clients. He oversees creative across the studio, and his strong and silent demeanor contributes to the quality of all output.

Gemma Lee
General Manager & Client Services

With a decade of agency experience under her belt, Gemma plans and implements the processes that make Nose to Tail run smooth and steady. She is also the main point of contact for the studio’s key clients, and truly revels in the fast pace and ever-changing landscape of both the property industry and the multitude of projects it brings into the studio.

Emily Cormack
Agency Services Director

Emily has been managing property marketing campaigns from cradle to grave for over five years. Being involved at the very beginning of the project, and shepherding all moving aspects to successful delivery is what Emily is most passionate about. Every day and every project are never the same, and keeping all the balls up in the air is a mastered skill.

Tom Cusack
Account Director

Tom is a dedicated Account Director with a career spanning both Australia and the UK. He is passionate about creating rapport with his clients and has delivered premium results for award-winning campaigns for some of Australia’s biggest property brands. Working in a high pressure environment means Tom has excelled in driving all creative output with efficiency and remarkable poise – day in and day out.

Kate Birrell
Senior Account Manager

Being immersed in a creative environment is what drove Kate to agency land. Kate has spent five years managing clients and orchestrating campaigns from concept through to delivery, continuously on her toes due to the rapid pace and shifting landscape of both property and production.

Chloe Summerfield
Marketing Account Manager

Strategy is Chloe’s passion. She has been coordinating and assessing property marketing strategies for her clients for over five years, with particular passion in truly understanding a customer’s mindset and behaviours and tweaking campaign assets to really hit home. This is the sort of audience insight that elevates our property campaigns and the clients’ experience with us.

Priyan De Silva
Financial Controller

Priyan is Nose to Tail’s financial controller, and has been Good-Will-Hunting numbers for nearly 8 years. Maths always make sense to Priyan – more so than people – and it is this faith in things always adding up that keeps the books at Nose To Tail ruthlessly precise.

Nick Roberts
Senior Designer

Nick believes design is inherently collaborative and immersive. He is Nose to Tail’s Senior Designer, known for his brilliant attention to detail and strong leadership qualities. Nick is able to coordinate a team of creatives to develop inspired campaigns and identities. His unique approach and breadth of experience provides an unprecedented experience for any of the clients he works with.

John Donald
Designer

John originally studied Industrial Design before making the switch to Graphic Design, fueled by his fascination with inventing and designing with intricacy and precision. His love for problem solving and symmetry has led him to creating beautiful illustrations including architectural sketches at Nose to Tail, as well as branding and digital work.

Wilson Chan
Designer & Translator

A multi-skilled member of the Nose to Tail studio, Wilson translates marketing assets from English to Chinese to tap directly into the Asian buyer market. He is also part of the design team, where he translates briefs into visuals that communicate the brand. This is the part that led him to design – the ability to magnify messages beyond the written word.

Danielle Blyth
Designer

Another stickler for the hectic pace of agency land, Danielle is one of Nose to Tail’s talented designers. She loves how a work week will never look like the one that’s just gone and how the rapidly changing landscape forces you to think on your feet. Danielle’s passion is rolling out creative across different platforms, from digital through to the tactility of print.

Brenton Tuohey
Video Editor

Brenton is a veteran in video production with 14 years of experience in the industry. When asked what he loves about his job, it’s the freedom to create moving images and remain fluid and innovative with every project.

Anita Li
Designer

Anita is another talented designer at Nose to Tail, with the skill for creating assets from digital through to print. Illustration and art has always been Anita’s true love, and working within the creative industry was a no-brainer. She enjoys tackling briefs and the challenges they present, and crafting solutions through creative expression.