Commercial Sales

299 Bourke St Mall

Melbourne CBD

Australia’s largest retailer, David Jones, enlisted Nose to Tail to create an identity and campaign to divest their highly-recognised Melbourne CBD Flagship, 299 Bourke Street Mall.

We crafted a brand concept that paid homage to the iconic and historically significant Melbourne structure. Originally constructed in 1930 as the flagship store of G J Coles & Co, our creative sought to inspire the public’s imagination as to the future of the building – continuing as an institution and home to the future of retail.

David Jones


Brand Strategy, Creative Development, Creative Implementation, Photography, Project Management, Web Design & Development, Video Production, Print Management, Signage and Hoarding