Project Overview
Develop a new brand identity for Active Utilities, a utility service provider for the property sector who are moving to further strengthen their offer through property-technology products and services.
services
- Brand Strategy
- Creative Development
- Creative Implementation
- Project Management
- Illustration
- Copywriting
- Web design
- Animation
- Video production
Our Approach
Partnering with Active from the outset, we interrogated Active Utility’s brief and requirements through an in-depth workshop and brand strategy process.
We developed a new naming system for Active Utilities by instead calling them ‘Active’ a more energised and future-ready company name that allowed them to expand their services into more than core utilities.
The redesigned logo and brand identity system revitalised the brand to represent energy, leadership and a different way of doing things. Central to the brand’s visual language is the introduction of a waveform, an ever moving and undulating graphic that represents Active’s core offering, energy.
The Results
The successful implementation of the company’s rebrand signalling a new chapter for the company where the brand can stand proud as Australia’s leading property-technology provider.
