Project Overview

Develop a new brand identity for Active Utilities, a utility service provider for the property sector who are moving to further strengthen their offer through property-technology products and services.


  • Brand Strategy
  • Creative Development
  • Creative Implementation
  • Project Management
  • Illustration
  • Copywriting
  • Web design
  • Animation
  • Video production

Our Approach

Partnering with Active from the outset, we interrogated Active Utility’s brief and requirements through an in-depth workshop and brand strategy process.

We developed a new naming system for Active Utilities by instead calling them ‘Active’ a more energised and future-ready company name that allowed them to expand their services into more than core utilities.

The redesigned logo and brand identity system revitalised the brand to represent energy, leadership and a different way of doing things. Central to the brand’s visual language is the introduction of a waveform, an ever moving and undulating graphic that represents Active’s core offering, energy.

The Results

The successful implementation of the company’s rebrand signalling a new chapter for the company where the brand can stand proud as Australia’s leading property-technology provider.