Project Overview

Burwood One is an iconic Melbourne Shopping Centre. Located in the geographic heart of Melbourne, it is home to Australia’s first Kmart and has been one of Australia’s best performing retail destinations.

In 2018, we were entrusted to develop a Sales Campaign for the Private Vendors and CBRE Retail Investments.


  • Campaign Strategy
  • Campaign Branding
  • Creative Development
  • Creative Implementation
  • Project Management
  • Illustration
  • 3D Render Production
  • Photography
  • Copywriting
  • Web design
  • Video Production
  • Advertising Production

Our Approach

When we were engaged to develop the campaign, we were very aware that this was more than a Shopping Centre. This was a much loved part of Melbourne’s retail history and a highly visited retail destination.

Nose to Tail drew on these elements and our campaign celebrated Kmart’s arrival into Australia and the Centre’s 50 Year Anniversary. This was the emotional and creative hook we needed to celebrate Burwood One’s Golden Anniversary.

The Results

Our campaign for Burwood One was nationally recognised as one of the most emotional, powerful and successful campaigns ever created to sell a retail asset in Australia.

This resulted in the Shopping Centre being purchased by Asian Investor for over $180million AUD.