Project Overview

Essendon Fields is a $1 Billion AUD Commercial and Aviation Precinct only 12kms from the Melbourne CBD. The site has been in development for a 10 year period and will deliver another 2 million sqm in Commercial and Mixed Use space over the next 10 years.


  • Marketing Strategy
  • Branding
  • Creative Development
  • Project Management
  • Photography
  • Copywriting
  • Web design
  • Video Production
  • Advertising
  • Signage and Hoarding

Our Approach

Nose to Tail have been working with this client for over 5 years and have focused on brand positioning, commercial development campaigns and a place-making strategy. With a nod to sites roots in Aviation, our creative approach has focused on positioning this as an exciting and progressive business precinct.

We manage their design and marketing needs and provide strategic, creative and brand advice to help them continue to grow as a diverse commercial precinct.

In 2019, our strategic intent was realised with a new brand campaign, Melbourne’s Best Place for Business. 

The Results

Essendon Fields is now positioned as one Australia’s leading business precincts, is the home for over 6,000 workers and a globally recognised example of a successful placemaking strategy.