Commercial Leasing, Place Branding
Fifty Ivan Allen Blvd, Atlanta
Nose to Tail worked alongside established US Architects Duda Paine and developers Stream to develop and deliver a brand identity and collateral suite aimed to attract tech giants such as Google, Facebook and Amazon.
The 74,043sqm building set in Atlanta, Georgia was positioned to become the new commercial icon for the state and will encourage an urban renewal program for the city. The campaign is currently live, and construction is expected to start late 2020.
Brand Strategy, Creative Development, Photography, Creative Implementation, Project Management, Web Design & Development, Video Production