Commercial Leasing

Melbourne Central Tower

360 Elizabeth Street, Melbourne CBD

GPT Group engaged Nose to Tail to develop a brand identity for the recently repositioned Melbourne Central Tower. The new visual identity reflected the $25m investment GPT had made to the tower, and aimed to shift the public’s perception of the building.

The identity repositioned Melbourne Central Tower as a thrilling, cultural melting pot of stories and people that make up the long-established place.