Melbourne Central Tower
360 Elizabeth Street, Melbourne CBD
GPT Group engaged Nose to Tail to develop a brand identity for the recently repositioned Melbourne Central Tower. The new visual identity reflected the $25m investment GPT had made to the tower, and aimed to shift the public’s perception of the building.
The identity repositioned Melbourne Central Tower as a thrilling, cultural melting pot of stories and people that make up the long-established place.
Brand Strategy, Creative Development, Photography, Project Management, Signage and Hoarding