A branding identity project for a reimagined and refurbished seaside hospitality destination.
- Brand Strategy
- Creative Development
- Creative Implementation
- Project Management
Following a full refurbishment and new menu of Sorrento’s old Morgan’s Beachshack, we responded with a new name and personality: Morgan’s. The new personality was relaxed yet sophisticated and played heavily on the unique beachside location.
Morgan’s Beachshack was always a part of the Sorrento culture but now its a part of its lifestyle as well.