Project Overview

A branding identity project for a reimagined and refurbished seaside hospitality destination.


  • Brand Strategy
  • Creative Development
  • Creative Implementation
  • Photography
  • Project Management

Our Approach

Following a full refurbishment and new menu of Sorrento’s old Morgan’s Beachshack, we responded with a new name and personality: Morgan’s. The new personality was relaxed yet sophisticated and played heavily on the unique beachside location.

The Results

Morgan’s Beachshack was always a part of the Sorrento culture but now its a part of its lifestyle as well.