Project Overview

Nose to Tail and CBRE were engaged to position and market the creative campaign for this landmark development site, set in the Melbourne CBD’s booming education precinct. With an abundance of international interest, this successful campaign integrated the stunning architectural design of the proposed development into its look and feel.


  • Marketing Strategy
  • Branding
  • Creative Development
  • Creative Implementation
  • Project Management
  • Photography
  • Video Production
  • Web Design
  • Advertising
  • Media Buying

Our Approach

Paradigm’s communication strategy was focused on the surrounding education precinct; an area busy with universities, international student housing and nightlife. The permit-approved building design was a feature of the campaign and inspired the vibrant marketing collateral.

The Results

Paradigm’s success included winning two property marketing awards in 2017 and selling to an international developer concluding an impressive return of investment for the vendor.