Residential

Sora

Bentleigh

The brief was to create a marketing suite that positions this apartment development as a modern, sophisticated residential offering.

We created an identity that was energetic and modern, directly appealing to first home buyers, owner occupiers and investors. The marketing campaign highlighted the lifestyle and location, as well as the superior quality of the fixtures and finishes.

A successful campaign launch made Sora stand out from its competition in a flooded market.